特別インタビュー
2008-11-11 Tue
ATSUSHI HARADA
Use avex as your springboard into the world!
avex group is using their energy and efforts in order to conduct the grand "avex WORLD AUDITION 2008." Let's hear more about this audition from Director and Head of avex Entertainment Corporation's Creative Department 4, ATSUSHI HARADA
インタビュー
--What traits do you look for in artists of the next generation?
This has been my theme forever, but I try to find new people. It’s the same in acting and in singing - that feeling like, “this is amazing.” For example, it isn’t enough to just think, “Oh, I’m kinda like that guy.”
-- What artists do you consider to be good?
That’s a difficult point I deal with annually. I’m developing someone new every year, who wants to become a certain kind of artist. For example, recently I was working with Ai Otsuka who said she wanted to do songwriting, and last year it was with Koda Kumi who said she didn’t want to perform ballads, but strictly do hip-hop in Japan.
-- What’s the most profound experience with have had with an artist?
The common thread between all the people that I have worked with is that they’re all geniuses. It’s not that they’re theoretical gurus, or master planners, or anything like that. It’s just that they’re amazing at doing the one thing they do.
-- From a professional’s point of view, is there one thing that is of vitally important at auditions?
It’s a one-shot deal. When you meet with me, and when you meet with fans, it’s a one-time event. It’s a question of whether you can showcase your talent or not. If you can’t, I think you should choose a different path. There are so many possible paths in this world. Some people do better when they take a different path. But for those who are betting their lives on it, the tension and tears associated with stress and focus are nothing more than natural byproducts.
-- What is good about partnering avex and Japanese Entertainment?
avex has just established itself as a world-side entity, something for which we’ve spent a long time preparing. The only thing left is to see how it will blossom. So we encourage you to use avex as your springboard into the world. In my generation, competing worldwide was unheard of. I want that to change, and I want young people all over the world to continue to set their sights high. I find this to be vitally important.
＜Profile of ATSUSHI HARADA＞
As avex Entertainment Corporation Head, Atsushi Harada has developed Do as Inifinity, AA, Ai Otsuka and other hit artists. He continues to draw new talent from avex Group, breathing new life into the music world.
This has been my theme forever, but I try to find new people. It’s the same in acting and in singing - that feeling like, “this is amazing.” For example, it isn’t enough to just think, “Oh, I’m kinda like that guy.”
-- What artists do you consider to be good?
That’s a difficult point I deal with annually. I’m developing someone new every year, who wants to become a certain kind of artist. For example, recently I was working with Ai Otsuka who said she wanted to do songwriting, and last year it was with Koda Kumi who said she didn’t want to perform ballads, but strictly do hip-hop in Japan.
-- What’s the most profound experience with have had with an artist?
The common thread between all the people that I have worked with is that they’re all geniuses. It’s not that they’re theoretical gurus, or master planners, or anything like that. It’s just that they’re amazing at doing the one thing they do.
-- From a professional’s point of view, is there one thing that is of vitally important at auditions?
It’s a one-shot deal. When you meet with me, and when you meet with fans, it’s a one-time event. It’s a question of whether you can showcase your talent or not. If you can’t, I think you should choose a different path. There are so many possible paths in this world. Some people do better when they take a different path. But for those who are betting their lives on it, the tension and tears associated with stress and focus are nothing more than natural byproducts.
-- What is good about partnering avex and Japanese Entertainment?
avex has just established itself as a world-side entity, something for which we’ve spent a long time preparing. The only thing left is to see how it will blossom. So we encourage you to use avex as your springboard into the world. In my generation, competing worldwide was unheard of. I want that to change, and I want young people all over the world to continue to set their sights high. I find this to be vitally important.
＜Profile of ATSUSHI HARADA＞
As avex Entertainment Corporation Head, Atsushi Harada has developed Do as Inifinity, AA, Ai Otsuka and other hit artists. He continues to draw new talent from avex Group, breathing new life into the music world.
